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【亚马逊的物流】亚马逊新卖家需要了解的物流基础知识

亚马逊干货 admin 4个月前 (10-28) 285次浏览 22个评论

对于刚刚注册了亚马逊账号,处在选品阶段的亚马逊新卖家来说,物流运费核算是一个绕不开的坎。虽然这方面的内容并不算什么干货,却又是每个跨境电商卖家必须知道的基础知识,在此,我以一个亚马逊美国站卖家的视角,列举一些必备的物流方面基础知识,供大家参考。

当前大部分平台的跨境电商卖家,小件物品选用的发货方式都是邮政小包方式。市面上的邮政小包,包括中国邮政小包,香港邮政小包,新加坡邮政小包,瑞士小包,瑞典小包,最近还有一些马来西亚邮政小包甚至越南邮政小包等等。邮政小包的重量通常要求控制在2Kg以内,所以,当一个新卖家核算一个重量小于2Kg的物品时,通常要首先想到的是邮政小包的价格,而不是用商业快递的方式去核算,然后感叹价格太低做不了,两者的价格本来就悬殊很大。

作为亚马逊美国站的卖家,通常的发货方式选择也比较简单。

1. 发FBA。 如果发FBA, 你需要做的就是和货代确认头程费用(从中国到美国FBA仓的费用)和FBA费用(包含以重量计算的运费,订单处理费,分拣包装费,具体费率可以查询FBA费率表)。头程费用可以平均到单个物品,一般相对于国内发货的方式,单个物品的头程费用就已经很便宜了,此处需要考虑的另外一点是,如果你的货品是体积大的那种,那么可能因为体积重而造成头程费用偏高。通常情况下,货物发美国FBA, 如果你的单票件重量在20公斤以上,每公斤重量也只是¥30左右了,所以,如果单个货品不是很重,那么单个货品的平均头程价格就相当便宜的了,具体核算自己可以找货代要一份价格表,结合自己的货品,试算一次就有个大概的印象了。

2. 发E邮宝。作为亚马逊新卖家,如果你尚没有使用FBA, 自发货的情况下,我建议可以优先选择E邮宝的发货方式。E邮宝是中国邮政专门针对跨境电商卖家推出的中国邮政小包的升级版,时效快,到美国,通常在10-15天可以妥投,单号可追踪。E邮宝的运费核算是,8分加7块, 底价11.8块。E邮宝以每克8分钱的价格计费,每一票件有7块钱的处理费,对于重量少于60克的物品,以60克来核算运费,高于60克的物品,按实际重量来核算,所以,发一票E邮宝的件,最低运费是¥11.80。当然,有些地方有折扣,这就要看你自己是否能拿到折扣了。

3. 香港邮政小包平邮。这里要先说明一点,亚马逊并不强制要求发货一定得有追踪号,但追踪单号可查询率是账号表现中的一个参考指标,如果有少部分的货,确实价格很低,发不了挂号和E邮宝,可以考虑发邮政小包平邮。在前文写到,当前市面上的邮政小包有很多,但如果仅仅是做亚马逊美国站,如果仅仅是美国的买家,那么我建议可以选择发香港邮政小包平邮,市面上的价格大概在¥85.00左右一公斤, 没有单票件的最低价,多包裹混在一起称总重算价格即可,所以,有些小物品,发到美国的运费可能才¥3.00左右。当然,再强调一下,如果一定要使用平邮小包发货的话,发少量即可,太多了会影响到账号表现的,尤其对于新账号。

为什么是选择香港小包而不是别的?因为有些小包是新开发出来的,时效和稳定性待考,而中邮小包这种,往往每年都会受到政策等因素发生几次大规模的拥堵现象,相对而言,香港小包时效稳定、价格适中、物品达到率较高。

4. 对于单个物品重量超过2Kg的物品,这种物品发到美国一般就采用快递和专线方式了,具体价格可以找自己的货代询问。

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