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【速卖通和亚马逊的区别】速卖通选品的三大思路

跨境电商资讯 admin 4个月前 (10-28) 402次浏览 68个评论

很多速卖通卖家都碰到一个问题,就是虽然每天都有稳定的单量,但是最大的问题就是单量上不去,好像遇到了一个瓶颈期。其实这就好比高原现象:即爬到一定的高度无法再向更高处爬了,一直停留在那个阶层。如果不持续的话,接下来整个生命周期一定是下降。所以很多大卖家想通过梳理自己的供应链来达到获取更高进步的可能,比如打造爆款,然后给到工厂定做,降低拿货成本以提升利润空间等等。而我们做速卖通第一步就是选品。怎样去选品?归结起来,大概有三个思路。

第一个思路:找到适合产品的市场

这种思路多半是很多做传统外贸的厂家转型过来做跨境电商普遍的一个思路。特别是做OEM的一些工厂,产品本身就比较国际本土化,适合洋人的喜好,比起国内的货源,他们有自己的优势,也有自己长期合作,积累下来的老客户。手上有货源的话,就不怕库存问题,成本过高,借助这样的优势,直接上传产品,然后再总结分析一些数据,看看出单量最多的国家和客户群里,找到适合自己产品的市场,进行长久深耕。借助自己工厂的资源,后期还可以借助平台渠道发展高定和批发。

第二个思路:找到适合市场的产品

这需要我们对市场的客户群体做分析例如:年龄阶层,国家的一些国情等。比如俄罗斯的轻工业不发达,服装很大程度都需要靠进口来维持消费,那么针对俄罗斯服饰做年龄阶层和喜好分析,你选出来的产品才符合该市场受众的口味,本身的转化率才会高。好比饮食,每个地方的人总有自己特定的偏爱。所以怎么选品?问题就变得简单了,客户市场喜欢什么,需要什么,我们就选什么。单单这些,还不够,这还需要翻墙到对方国家的一些网站去搜集更多的数据依据包括该国家热销款,收藏量很高的款。不信,大家动手可以测试对比一下,日常选款和这种方式选款,效果哪种更好?

第三个思路:跟卖

热卖的一定有市场,当然和人家卖相同的,跟人家抢顾客强流量,就看你有没有优势了。如果本身有优势,可以跟卖一段时间看看,店铺内选取一些已经热销的产品,流量还是会有一定的提升。我有个朋友专门卖大家热卖的产品,有些产品的出单速度还是挺快的。这是最懒人的选品方式,但是如果想升级一点,可以根据热卖的属性做好选品分析,毕竟差异性是避免竞争力最好的武器不是?

总归三个选品思路,还有更好的选品方式欢迎大家来交流经验。都去尝试一下,你总能找到最适合你店铺且最高效的选品方式。

 

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