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【冲出亚马逊 电影】电商进出口 谁更有未来

跨境电商资讯 admin 4个月前 (10-28) 229次浏览 16个评论

据中国电子商务研究中心监测数据显示,2014年上半年我国跨境电子商务交易总额达3万亿元左右,国内跨境电子商务平台也已超过5000家,注册企业超过20万家。伴随跨境电商的蓬勃发展,关于跨境电商行业内进出口电商哪个更有发展前景的探讨逐渐升温。

国家鼓励 进口电商潜力足

随着国内消费水平的不断提高,海外购物成为新的潮流与趋势。数据显示,2010-2013年,中国的海外购物交易额从100多亿元增长到超过800亿元。2013年,中国内地的“海淘族”已达1800万人,预计到2018年将增至3560万人,年消费额达到1万亿元。面对巨大市场,政府部门也主动推动进口电商发展。

从我国国内形势来看,我国3亿中产消费人口需要从全球进口商品来满足,3亿人口成为进口电商市场的红利所在,进口电商潜力十足。过去靠牺牲劳动力成本和环境带动的出口电商已经没有前途,不仅企业估值都很低,资本也开始逐渐不再买账。

在国内消费市场表现强劲促进进口电商发展的同时,国家也开始越来越重视保持进口电商的健康发展。

政策倾斜 出口电商市场大

与进口电商相比,跨境出口电商近年来显得十分低调。数据显示,2014年,中国跨境电商交易规模为4.2万亿元,同比增长33.3%。从跨境电商的进出口结构上看,我国跨境电商中出口占比达到85.4%,进口比例14.6%。业内人士表示,出口电商销售规模年增速徘徊在30%左右,而近年来进口电商销售规模年增速远超30%,这使得跨境出口电商落寞一说甚嚣尘上。

在环球市场集团董事总经理潘建岳看来,出口电商是跨境电商的未来。潘建岳表示,跨境电商近年来成倍增长,当下的“一带一路”和“互联网+”国家战略正在加速跨境电商发展。潘建岳认为,从过去多年的经济发展经验来看,出口一直是过去30年中国经济腾飞重要力量。“一带一路”中的“一路”就是希望通过跨境电商,把中国更多的商品出口到海外去。

在顺丰速运国际电商事业部副总裁李清望看来,出口电商还是未来发展的一个重要方向。李清望表示,如果出口到了顶峰,而进口还在不断增长,贸易顺差和逆差将打破固有的相对平衡。不过,在李清望看来,过去多年出口电商一直以低廉价格作为出口优势,伴随人工成本上升、出口电商竞争程度的加剧,品牌化战略成为出口电商未来转变的一个趋势。潘建岳也表示,当下跨境出口电商市场处在重构阶段,正是企业树立品牌的机会。

趋向融合 进出口协同发展

2014年被业内人士称之为“跨境电商元年”,伴随着我国政府的高度重视,相关政策也会得到逐步开放。跨境电商中无论是主打国内中产消费人群的进口电商,还是主打扩大对外出口的出口电商都纷纷走进消费者的视野。

对于进出口跨境电商到底谁更有未来,兰亭集势董事长兼CEO郭去疾认为两者在未来将会实现融合。郭去疾表示,货币对于跨境电商是非常关键的一环,汇率的变化会影响到进出口电商的发展。“当人民币升值时,做进口占绝对优势,而当人民币贬值时,做出口有很大优势,这意味着世界主要货币的流动会给做单向跨境的企业带来很多挑战。”因此,郭去疾认为,五年之后可能看不到任何一个企业只做出口跨境,或者只做进口跨境。在跨境领域能够生存下来的会是既做出口又做进口的企业。(节选自《北京商报》, 有删改)

  

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