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【亚马逊的心愿单】简单的11招,一不小心速卖通流量就翻倍了

跨境电商资讯 admin 4个月前 (10-27) 448次浏览 64个评论

速卖通做得好不好,重要看成交,成交量与什么直接相关呢?毫无疑问当然是产品的曝光和流量了。那么怎么增加产品的曝光和流量呢?特别是对于新手卖家,这是一件很棘手的事情。下面小编从经验卖家的分享中整编出11招关于赚取流量的方法,希望能帮到各位卖家。

1、通过关键词相关关键词搜索获取(产品最终页底部有关键词列表)

做搜索引擎优化的人都知道做关键词的时候应该要充分的考虑长尾效应,速卖通其实在产品底部已经为我们考虑好了,检查你产品的底部关键词可以找到很多有潜力的长尾和相关关键词。

2、属性参数的配置会对曝光率有很好的提高

速卖通上传产品的时候有个属性选择,很多卖家为了图方便不添或者是少量填写,但是要注意哦通过属性筛选过来的流量可不少呢!比如客户在搜索了衣服以后会通过颜色属性来确定自己想要什么颜色的衣服。

3、多渠道的物流渠道对产品的曝光率有提高

这个是偶然发现的一个规律,也有可能是我的错觉吧,那次上产品的时候有一个产品在上货的时候我加了个DHL的物流渠道结果发现过了几天这产品过来的流量非常高从那以后我所有的产品都会给用户几个物流选择(Free Shipping,DHL,EMS等等)

4、关键词重复次数越多曝光率越低

控制标题所使用的词只保有使用一次,最多不超过2次(包括变形)同时将长尾关键词考虑进去。

5、所有产品销售周期为14天(快下架的商品在速卖通中获取的流量比刚上架的商品更多)

这个其实没什么说的和淘宝是一个规律,越快下架的产品曝光率越高。

6、橱窗推荐产品优先考虑下架

周期产品(推荐马上要下架的几个产品–销量–是否有活动。同上,推荐产品的时候快下架的曝光率会更高)

7、保持在线聊天长时间在线,至少在热门时间点保证在线

其实这个相信很多卖家都能感觉出来,保持在线的话能获得更多的用户询盘速卖通,询盘质量很高噢!前提是你的价格不是太高!

8、产品图片对产品的曝光率有一定的影响图片越多曝光机会越多(非描述内容图片)

传产品的时候尽量多传写图片最好是细节图,有助于产品曝光以及店铺访问质量的。

9、配置产品颜色的时候使用自定义图片的时候将图片颜色和所选择的色彩相对应

这个主要是针对一些有颜色的产品比如衣服什么的,很多卖家都喜欢直接传一张产品颜色缩略图上去,但是其实最好的是使用速卖通给出的几个默认颜色。

10、短描述尽量写全和标题不一样且包含关键词以及长尾关键词

短描述的使用其实很关键的这不仅仅决定了曝光率也间接的影响了你店铺的转换率,所以卖家们一定要注意!

11、关键词完全匹配 > 不完全匹配 (前后位置,中间是否有关键词残缺等)

在编辑标题的时候按这个顺序布局关键词效果很好的!

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