今天，细心的卖家登录卖家中心后台后，在广告（Advertising）下拉菜单中，惊喜的发现居然多出来一个Early Reviewer Program的按钮，官方的翻译是“早期评论人计划”，这究竟是什么鬼？卖家该如何面对？我们先从官方的解释来了解一下。
关于Early Reviewer Program（早期评论人计划）官方给出的基本解释是：
These terms supplement your seller agreement and apply to your participation in the Early Reviewer Program.
All Amazon policies related to Customer Reviews, including the Prohibited seller activities and actions and our Community Guidelines, continue to apply to your participation in the Early Reviewer Program.
You may not advertise the fact that your products are enrolled in the Early Reviewer Program.
You agree to pay all fees charged in connection with your participation in the Early Reviewer Program.
老魏解读：1. 早期评论人计划要在原有的关于客户评论的相关政策包括禁止卖家操纵评论的政策规范的基础上进行; 2. 卖家不能做广告宣传说自己的产品已经加入了早期评论人计划; 3. 参与早期评论人计划意味着你同意承担相应的收费。
Q: When will I be charged?
A: You will be charged once we receive the first Early Reviewer Program review for each enrolled ASIN. We will continue to solicit reviews for up to 1 year from time of enrollment, or until 5 reviews are received through the program, whichever is sooner.
Q: How do I review the charges?
A: You will be charged for each ASIN that has been accepted into the program once we receive the first Early Reviewer Program review for that ASIN. The ASIN fee is displayed next to the Upload button when you upload the SKU file. Taxes may also apply. When the fee is processed, it will show up as 'Early Reviewer Program fee' transaction on your Seller Central account statement. To view your account statement, go to Seller Central > Reports > Payments > Transaction View.
Q: Will I get a refund if I receive less than 5 reviews?
A: No. We do not promise a specific number of reviews. You are charged a flat fee once you receive the first Early Reviewer Program review on an ASIN. Note that we do continue to request more reviews as noted above.
Q: Can I cancel an enrollment?
A: Once you enroll an ASIN into the program, you will be unable to cancel the enrollment. Note that you will only be charged for an ASIN when you receive the first Early Reviewer Program review on that enrollment.
Q: Who is eligible to participate in the Early Reviewer Program?
A: At this time, this program is available to U.S. based brand registered sellers only.
Q: I am U.S. based, but not a brand registered seller. How do I participate in the program?
A: To participate in this program, you must register your brand. If you own the trademark for the brand name that appears on your products and packaging, you might be eligible to apply for Amazon Brand Registry. Once registered, you can enroll your products into the Early Reviewer Program.
Q: Which ASINs are eligible to be enrolled in this program?
A: ASINs with less than five reviews might be eligible for enrollment in this program. At this point, the ASINs must also be priced above $15.00. If the offer price falls below $15.00, we may cease requesting reviews from customers.
Q: Why can I only enroll ASINs that I sell in the U.S.?
A: Currently, this program is limited to the U.S. (www.amazon.com) only. If you have listed an ASIN to sell in the U.S. as well as other marketplaces, it will be eligible to enroll in this program, but Amazon will only request reviews from customers who purchased the ASIN on http://www.amazon.com.
Q: Why was my ASIN not accepted into the program?
A: You can download the status file in your submission history to understand why an ASIN was not accepted into the program.
老魏解读： 自己查看提交历史纪录里面的说明。 魏老师我也不知道你没申请上的原因。
Q: How will I know if my product has received a review from this program?
A: Early Reviewer Program reviews are identified with an orange badge that reads 'Early Reviewer Rewards'.
老魏解读：早期评论人评论会有一个橙色的'Early Reviewer Rewards'标志，这意味着以后平台上又多了一道靓丽的橙色风景线。
Q: Why should customers trust these reviews?