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【亚马逊早期评论人计划】关于亚马逊官方测评(早期评论人计划),你该了解的几个点

亚马逊干货 admin 3个月前 (08-31) 177次浏览 1个评论

今天,细心的卖家登录卖家中心后台后,在广告(Advertising)下拉菜单中,惊喜的发现居然多出来一个Early Reviewer Program的按钮,官方的翻译是“早期评论人计划”,这究竟是什么鬼?卖家该如何面对?我们先从官方的解释来了解一下。



关于Early Reviewer Program(早期评论人计划)官方给出的基本解释是:
 

These terms supplement your seller agreement and apply to your participation in the Early Reviewer Program.

All Amazon policies related to Customer Reviews, including the Prohibited seller activities and actions and our Community Guidelines, continue to apply to your participation in the Early Reviewer Program.
You may not advertise the fact that your products are enrolled in the Early Reviewer Program.
You agree to pay all fees charged in connection with your participation in the Early Reviewer Program.
老魏解读:1. 早期评论人计划要在原有的关于客户评论的相关政策包括禁止卖家操纵评论的政策规范的基础上进行; 2. 卖家不能做广告宣传说自己的产品已经加入了早期评论人计划; 3. 参与早期评论人计划意味着你同意承担相应的收费。

说到收费,我们再来看看亚马逊官方关于早期评论人收费的解释:
 

1. 什么时候收费?
Q: When will I be charged?
A: 
You will be charged once we receive the first Early Reviewer Program review for each enrolled ASIN. We will continue to solicit reviews for up to 1 year from time of enrollment, or until 5 reviews are received through the program, whichever is sooner.
老魏解读:在卖家加入早期评论人计划的ASIN收到由该计划而获得的第一个Review后,亚马逊将会执行收取费用,同时亚马逊会在随后的最长不超过一年的时间里跟催参与此计划的客户留Review,直到5个Review全部收到。 
 
2. 如何查看费用?
Q: How do I review the charges?
A: You will be charged for each ASIN that has been accepted into the program once we receive the first Early Reviewer Program review for that ASIN. The ASIN fee is displayed next to the Upload button when you upload the SKU file. Taxes may also apply. When the fee is processed, it will show up as 'Early Reviewer Program fee' transaction on your Seller Central account statement. To view your account statement, go to Seller Central > Reports > Payments > Transaction View.
老魏解读:对于加入早期评论人计划的ASIN,在收到第一个Review后亚马逊会执行收取费用,收费多少会在你提交加入计划的SKU表时有显示,扣费清单则体现在你的费用报表清单里。

 
3. 如果收到的Review少于计划的5个是否会退费? 
Q: Will I get a refund if I receive less than 5 reviews?
A: No. We do not promise a specific number of reviews. You are charged a flat fee once you receive the first Early Reviewer Program review on an ASIN. Note that we do continue to request more reviews as noted above.
老魏解读:关于是否会因为退费,亚马逊明确的告诉你:NO。收费是固定费率,无论你收到一个,三个或者五个,收费是确定的,一口价!当然,按照亚马逊的说法,只有一种情况你能获得不被扣费,那就是你连一个Review都没收到!如果这样,你是不是更失落?! 
4. 申请成功后是否能取消? 
Q: Can I cancel an enrollment?
A: Once you enroll an ASIN into the program, you will be unable to cancel the enrollment. Note that you will only be charged for an ASIN when you receive the first Early Reviewer Program review on that enrollment.
老魏解读:申请成功,无法取消,所以,申请需谨慎,好好核算清楚再申请。 

 

关于亚马逊早期评论人计划的详细解读:
1. 什么样的卖家可以参加?
Q: Who is eligible to participate in the Early Reviewer Program?
A: At this time, this program is available to U.S. based brand registered sellers only. 
Q: I am U.S. based, but not a brand registered seller. How do I participate in the program?
A: To participate in this program, you must register your brand. If you own the trademark for the brand name that appears on your products and packaging, you might be eligible to apply for Amazon Brand Registry. Once registered, you can enroll your products into the Early Reviewer Program.
老魏解读:什么人可以参加早期评论人计划?无论是否是美国公司,都必须是在美国有注册商标,并做了商标备案的卖家才可以。可见5月份新调整的商标备案新规开始发挥威力了,在这里老魏我也提醒,还没有注册美国商标而同时又想在美国站运营的卖家,今早着手注册商标吧,以后的用处应该越来越大。

2. 什么样的产品可以参加? 

Q: Which ASINs are eligible to be enrolled in this program?
A: ASINs with less than five reviews might be eligible for enrollment in this program. At this point, the ASINs must also be priced above $15.00. If the offer price falls below $15.00, we may cease requesting reviews from customers.
老魏解读:产品的Review当前少于5个,并且产品单价高于15美元的产品才可以参加,低价值的产品不行的哦。低价产品是很多卖家的首选,但恰恰是竞争最激烈,运作难度最大,最受平台歧视的一部分,如果你的选品思维还局限于此,真得参加老魏的选品课好好学一下咯!
3. 哪些站点可以参加? 
Q: Why can I only enroll ASINs that I sell in the U.S.?
A: Currently, this program is limited to the U.S. (www.amazon.com) only. If you have listed an ASIN to sell in the U.S. as well as other marketplaces, it will be eligible to enroll in this program, but Amazon will only request reviews from customers who purchased the ASIN on http://www.amazon.com.
老魏解读: 当前只有美国站有早期评论人计划,其它站点的卖家可以直接略过。 
4. 为什么我没有参加上?
Q: Why was my ASIN not accepted into the program?
A: You can download the status file in your submission history to understand why an ASIN was not accepted into the program.
老魏解读: 自己查看提交历史纪录里面的说明。 魏老师我也不知道你没申请上的原因。
 
5. 怎么知道自己的产品收到了早期评论人的Review?
Q: How will I know if my product has received a review from this program?
A: Early Reviewer Program reviews are identified with an orange badge that reads 'Early Reviewer Rewards'.
老魏解读:早期评论人评论会有一个橙色的
'Early Reviewer Rewards'标志,这意味着以后平台上又多了一道靓丽的橙色风景线。
 
6. 为什么客户会信任这些早期评论人的Review?
Q: Why should customers trust these reviews?
A: We only

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  1. 官方说没有品牌也可以,现在不知道没有品牌可以不可以参见早期评论人计划了
    匿名2020-11-14 20:57 回复